Transforming a dairy ingredient into an expression of human potential.
Nutiani
The global markets for health and wellbeing are growing at 6% per year and worth US$66 billion.
As a leader in nutrition science and dairy innovation, Fonterra partnered with Hula to create a brand that would unlock the potential opportunities in the global wellbeing space.
Hula developed the brand strategy, brand name, brand identity and communication approach that enabled and accelerated this opportunity. Nutiani uses cutting edge science to unlock the potential of natural ingredients and the identity uses colour, shape, illustration and imagery to position Nutiani as an innovation brand.
